General Electric ($GE) has been in the news lately, and not for good things. A 52-week trading range that is incredibly turbulent, between ~$12-$27 a share, (as of close of market 7/17/18 the stock was at $13.69). If you take a look back even further, from 2007 to 2009, the stock went from $41.77 on 10/1/2007 to $7.06 on 3/2/2009. Why? Bad management, and lack of direction really took a toll on this massive behemoth.

Why we should care about GE now

ALSO READ: How to master the art of fundamental analysis

$GE is a stock that currently everyone loves to hate, but in recent history, new management has been creating opportunities to improve the balance sheet, as well as return value to GE shareholders.

A few key highlights of why GE is a value right now:

  • GE Aviation and GE Healthcare (the guys who make the massive MRI machines and such) both are posting solid growth as well as decent margins. This only translates well to the bottom line
  • They turned some assets into piles of cash, selling an industrials unit, and offloading their healthcare IT unit to Veritas Capital, and both of these deals brought in $3.6 billion in revenue
  • Most of the recent decline and lack of rebound is from lack of investor confidence, so buying the value and holding could be a good way to cheaply get into this dividend stock

How you make money

GE is known historically for its dividend, and even though its dividend has been reduced, it is still paying one, and still a decent one at that (3.51%). With all of the management changes and streamlining, we looked at a 5 YR DCF model, and with top and bottom ranges, you can make money from both a ~74% upside (estimating a 5 year price target of $23.82), and from a 3.5% dividend.

Playing options

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Like playing options? Locking in 10 contracts to GE at a 17 JAN 2020 CALL with a strike price of $20, you can get into the play for $.42 a contract, bringing your risk to $420, but if GE hits $21.67 by 4 JUNE 2019, you’re looking at a total profit of $2,450, or a 583% return on your money.


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