Fun, creative, clever… these are some of the last adjectives you would use to describe the stock market. Inside the walls of the big banks to the offices of the fund managers, it’s fair to say that imagination is not a required attribute. But the finance world is hardly to blame; the industry doesn’t exactly scream originality… that is until it comes to certain company stock symbols (also known as stock tickers).
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A company stock symbol or stock ticker is an abbreviated combination of letters used to uniquely identify companies that are publicly traded on the stock market. When a company issues shares to the general public, it selects an available ticker symbol for its securities which investors use to place trade orders. And just as you may get a little creative when choosing your three or four letters for your on-screen bowling nickname, companies can also get creative when choosing their company stock symbols. In fact, some research even suggests that certain businesses with clever company stock symbol have outperformed their peers. Although it is hard to say for certain, having a clever stock symbol certainly increases your odds of getting noticed on busy stock ticker tapes.
Here are 6 examples of companies breaking the Wall Street mold and getting down right creative with their company stock symbols:
1. Sleep Country Canada (TSE: ZZZ). Sleep Country Canada is a major mattress retailer in Canada with over 140 stores operating across the country. Playing a major role in consumer’s sleep experience, they decided to have their company stock symbol consist of the three letters that appear above sleeping cartoon characters.
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2. Harley Davidson Inc. (NYSE: HOG). Harley Davidson is an American motorcycle manufacturer. Put simply, they make HOGs. The term HOG has been trademarked by Harley Davidson and even shows up in dictionaries as a “large, heavy motorcycle, in particular a Harley Davidson”. This ticker has served as both the company’s stock lookup as well as a marketing play.
3. Asia Tigers Fund Inc. (NYSE: GRR). Although not a company, Asia Tigers is a fund that invests primarily in equity securities of Asian companies. This company stock symbol would also be suitable for Kellogg back in the Tony the Tiger days (remember?! They’ree grrreat!). For Asia Tigers Fund, it adds a fun element to traditionally mundane investment funds.
4. Dynamic Materials Corporation (NASDAQ: BOOM). Dynamic Materials is a metalworking business operating in two segments: aerospace and explosive metals. The latter operational segment was certainly the inspiration for their company stock symbol and – just like an actual explosion – it certainly grabs your attention. BOOM GOES THE DYNAMITE!
5. Cedar Fair L.P. (NYSE: FUN). Cedar Fair is an entertainment company that owns and operates eleven amusement parks, three outdoor water parks, one indoor water park, and five hotels. The company is so invested in their mission to create fun, they decided to use those three letters as their company stock symbol.
6. VCA Antech, Inc. (NASDAQ: WOOF). VCA is the leading provider in the country of health care services for… yep, you guessed it. Pets! VCA decided to indulge in a little creativity by making their ticker symbol the sound a dog makes.
There’s a good chance that the next time you hear about one of these companies, you will remember their company stock symbol or ticker. In the investing world filled with cash flow statements and P/E ratios, it’s nice to see some opportunity for originality.
Speaking of cash flow statements and P/E ratios… they may not as fun as the company stock symbols above, but they’re essential in evaluating a company’s business and stock. You can learn how to master reading a company’s financial statements with Wall Street Survivor’s Evaluating a Business course.
In this course we walk through two companies’ financial statements: Kellogg (NYSE: K) and McDonald’s (NYSE: MCD). By comprehensively showing you how to read and examine these companies’ Balance Sheet, Income Statement and Cash Flow Statement, you’ll learn how to turn numbers into insights about how a company is performing.
You’ll also calculate a wide range of financial ratios help you analyze whether or not investing in these companies’ stocks is right for you.
You’ll be able to take this new knowledge and apply them to any company you wish to evaluate.