equity

Choosing the Right Asset Classes

Stocks, options and bonds…oh my!

Frankly, the number of different financial products out there can be overwhelming. Add to that the maddening financial jargon used to describe these products and it becomes a perfect storm of frustration and helplessness. Totally

What Are Stocks?

Stocks are pieces of ownership of a company. Stocks, also called Shares, represent a claim on the company’s earnings and assets. Which technically means you have a claim to a small fraction of every thing the company owns.

Profits are …

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